PhotoShare nights in Japan
Since the introduction of i-Mode by DoComo in 1999, Japan has been the leader of mobile industry. As the result, many Japanese consumers (not just early adaptors) use their cell phones as THE primary device to take pictures everywhere and communicate with friends and family in real time – enjoying the “always-connected” lifestyle.
Since the introduction of iPhone to Japanese market in July 2008, PhotoShare quickly became the most popular social network service among Japanese iPhone users, and became the must-have application there. I am very pleased with this initial success and became more confident that the real-time “visual conversation” PhotoShare offers has a significant value to those people who enjoy always-connected lifestyle.
I’ve just noticed that PhotoShare users in various parts of Japan have organized parties in three major cities — Tokyo, Osaka and Nagoya — to get together, drink, talk and enjoy this holiday season. I think this is yet another proof that PhotoShare users are building a healthy, friendly community, and are using PhotoShare as a tool to extend their social life.